By the way, since this post went live, Musk has deleted complete the tweets referring to the farting unicorn. We’ve preserved the text of the tweets.
Musk said it was “perhaps, possibly my favourite mug ever” – and Edwards was at this point joyful with the publicity and the additional sales the tweet generated.
Edwards came up with the design in 2010 – the other mug, made at the same time, has a message that reads: “Electric cars are grand for the environment because electricity comes from magic!”
It turns out that the image now appears as an hidden Easter egg feature in Tesla cars: When you press the “T” button three times, the unicorn drawing appears.
Now that it’s allotment of the car’s operating system, Edwards says he should be reimbursed. He told The Guardian: “It’s allotment of their branding now. I care for the fact that it’s in the cars, but I just want them to carry out the right thing and pay me adequately for it. Elon Musk can be a hero for standing up for artists’ rights.”
And that’s not complete: Tesla cars used the image in an in-car electronic Christmas message too.
Edwards’ lawyer contacted Tesla asking for a resolution to the matter – this stopped short of being a cease-and-desist claim – and called for a “mutual decision” on the employ of the image.
Tesla had not responded to BuzzFeed News’ request for comment at the time of publication.