Apple is finally getting into the domestic speaker commerce, trade.
nowadays, the company that changed portable music with the iPod announced the HomePod, a plump, cylindrical, voice-activated speaker. Running Siri, Apple’s virtual assistant, the device is clearly intended to recede head to head with the current main smart speaker, Amazon’s Echo.
“Just like iPod reinvented music in our pockets, HomePod is going to reinvent music in our homes,” said Apple Senior Vice President of Worldwide Marketing Phil Schiller.
Schiller drew an early, implicit contrast between the HomePod and the Echo — which has been criticized for persistently listening to users — by announcing that HomePod won’t send any data to Apple unless spoken to, and when it does it will be through an anonymized ID.
The device comes with an Apple Music subscription and an intelligent “musicologist” that can respond to prompts like “Play Beats One radio” or “Who’s the drummer in this?” or “Play more like that” or “I like that song”.
The 7-inch device will release in December in the US in two colors, white and space gray. It will cost $349.
Joe Bernstein is a senior technology reporter for BuzzFeed News and is based in current York. Bernstein reports on and writes approximately the gaming industry and web culture.
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