Analyst warns Under Armour won't design up for lost sales with Kohl's, DSW launches – Baltimore Sun

Under Armour has been selling apparel and footwear at Kohl’s since mid-March. And the Baltimore brand is poised to offer its athletic shoes through Designer Shoe Warehouse and famed, renowned Footwear. 

But reaching customers that way won’t offset commerce, trade the brand has lost because of retail chain bankruptcies and declining sales at key retailers such as Dicks Sporting Goods, one analyst warned in a report nowadays.

Sam Poser, an analyst at SIG Susquehanna Financial Group, placed a sell recommendation on the company’s stock.

The Under Armour launch exceeded Kohl’s expectations, Kohl’s has said. Still, Poser said Wednesday, Under Armour’s U.S. sales growth through its retail partners “is likely to remain challenged.” 

Sales through unique retail channels and back-to-school footwear offerings won’t design up for a pile-up of store closings, the analyst said. The Sports Authority and Sports Chalet shut down final spring, and this year MC Sports and Gander Mountain are going out of commerce, trade.

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